Day 2.. part 1

Today I am getting a little time to blog during lunch, so I thought I’d quickly throw up what I heard this morning and what I liked.. So I’m STOKED about Flash CS4 coming out, as well as Flash Player 10 and the new Device Central.

The new flash is going to be great. There are new 3d engines built in to adjust the z-coordinates, as well as a new tweening engine that looks amazing. Other features they talked about were pixel bender which will allow you to create your own bitmap filters, the ability to read/write to local files much easier and a brand new text engine that will allow for better looking text, as well as multiple languages within a single text box.

These features alone have me pumped, but there were many others they said we would have to wait on. The other products coming out sound great as well. After hearing how Adobe itself views AIR, I think I might have to start dabbling into that a little more on my free time.

Overall, great to hear about the new products coming out and how they will change what we know now. Thankfully, they told us there is no plan on creating Actionscript 4 in the near future.. Thank God!

Few Images from today…

A quick snapshot of the new Flash CS4

The Adobe team

Disney.com site review

Two reps from Disney are walking us through the features of their website.  So far there isn’t anything in depth, but it is impressive the amount of content that they manage and maintain.  Interesting how they handle the marketing to kids with ‘my backpack’, social media dance vid contest, and chat areas.

Adobe Keynote

Four speakers from Adobe discussed the new features in upcoming release of CS4. The new Flash Player (10) will now have native 3D support which will allow it to run real-time. There will now be x, y, & z coordinates to work in.

In Flash there will be a new text engine that will render better online. The team from InDesign was brought in to help work with these improvements. Also the traditional way of tweening has been redone. You will be able to click and drag, resize the tweening path, and add 3D effects on the fly…all without having to work with frames.

AIR was also discussed and it seems like it will be very important moving forward as you work on multiscreen experiences. Many examples, but a few really cool ones were:

Tweet Deck – This program (in Beta) helps you track Twitter chats and manage your account
Destroy Flickr – Very cool way to organize your photos

Wednesday night…bowling???

After the sessions and a quick dinner, Anthony and I headed over to the conference sponsored bowling event. Having not donned ye old bowling shoes for awhile, we were understandably pensive. But fear not, the strikes and spares were flying my friends…along with a few gutterballs, but all in all the damage was light.

Looking forward to a new day of great sessions. Off to breakfast.

Bowling at Yerba Buena

 

 

Anthony and Nabil (Estee Lauder)

 

Yerba Buena Center - http://www.ybca.org/

…and so it begins

Well, Anthony and I made it into our hotel safely last night.  The flight was long (or at least the second leg was) and Mr. Long legs was pretty tight in his seat. (see attached).  We are heading out for breakfast and our first session, so there will be more later.

Stay tuned.  marty

 

Anthony stretches out